- Marketing Mix Modeling (MMM) is a statistical analysis technique used to measure the impact of various marketing tactics and channels on sales or other desired business outcomes.
Marketing Optimization then takes that analysis a step further by recommending how to allocate marketing budgets or adjust strategies to maximize return on investment.
What is Our Methodology?
Revenue Contribution by Channel
Model outcome of revenue drivers, showing the balance between baseline, organic, and paid media contributions. Pointing to key areas for optimization and investment focus.
Response Curves by Marketing Channel
Response curves for the top marketing channels, illustrating how incremental outcomes change with different spend levels highlighting current performance and potential efficiency gains or saturation effects across channels.
ROI vs Effectiveness
Visualizing the ROI and effectiveness for each marketing channel, helping identify which investments are most efficient and impactful. It supports strategic decisions on budget allocation and optimization.
Social API Integration
We can retrieve essential media data for modeling, even if you don’t currently have it on hand. By using our dedicated API integrations, we seamlessly pull information from leading social platforms and other digital channels.
This streamlined approach ensures your Marketing Mix Modelling inputs are both comprehensive and accurate, without placing an additional burden on your internal teams.
Why Vectis Intelligence
For Your MMM Needs?
Why Vectis Intelligence for Your MMM Needs?
We recognize that every client is unique, which is why we tailor our strategies to
fit specific industries, business scales, and growth drivers. This customized approach
sets us apart, as we believe there isn’t a universal solution that works for everyone.
By employing thorough techniques, we deliver targeted solutions that effectively
meet your marketing and business goals.
Your Data, Your Rules
Get Started Today!
Unlock the Power of Adaptive Data
- End-to-end automation for maximum efficiency
- AI-driven insights for real business impact
- No templates—fully tailored data solutions
Linkedin
Instagram